Ìàðêåòèíã äëÿ ìåíåäæåðîâ

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Ìàðêåòèíã, Ïîâåäåíèå ïîòðåáèòåëåé, Ïàáëèê ðèëåéøíç

1. Ïîèñêîâûå ñèñòåìû, ïîðòàëû

www.google.com — Google www.Yahoo.com — Yahoo www.Lycos.com — Lycos www.LookSmart.com — LookSmart www.AltaVista.com — AltaVista www.yandex.ru — Yandex www.rambler.ru — Rambler search.msn.com — MSN Search //FindWhat.com — FindWhat www.inctomi.com — Inctomi www.fastsearch.com — Fast www.ask.com — Ask Jeeves www.ixquick.com — Ixquick

2. Àññîöèàöèè: ìàðêåòèíã, ðåêëàìà, ïàáëèê ðèëåéøíç

www.marketingpower.com — American Marketing Association www.the-dma.org — Direct Marketing Association www.aaaa.org - American Association of Advertising Agencies www.prsa.org — Public Relations Society of America www.raso.ru — Ðîññèéñêàÿ àññîöèàöèÿ ïî ñâÿçÿì ñ îáùåñòâåííîñ­òüþ www.ipranet.org — International Public Relations Association www.iabc.com - International Association of Business Communication www.awpagesociety.com — îáùåñòâî Àðòóðà Ïåéäæà www.prfirms.org — Council of Public Relations Firms www.siu.edu/~prssa/ - Public Relations Student Society of Amen www.ipr.org.uk— Institute of Public Relations (Great Brit) www.cerp.org - European Public Relations Confederation www.dprg.de — Íåìåöêàÿ àññîöèàöèÿ ïàáëèê ðèëåéøíç

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Èíòåðíåò-èíäåêñ

www.gpra.de — Àññîöèàöèÿ ÏÐ-àãåíòñòâ Ãåðìàíèè www.ruj.ru — Ñîþç æóðíàëèñòîâ Ðîññèè www.instituteforpr.com — Institute for PR (research and education),

University of Florida www.esomar.com — World Association of (Opinion and Marketing)

Research Professionals, Europe

3. Àãåíòñòâà ìàðêåòèíãîâûõ êîììóíèêàöèé è PR; èññëåäîâàíèÿ

www.interpublic.com — Interpublic Group of Co www.omnicomgroup.com — Omnicom Group Inc www.wpp.com — WPP Group Pic www.bm.com — Burson-Marsteller www.hillandknowlton.com — Hill & Knowlton www.webershandwick.com — Weber Shandwick Worldwide www.fleishman.com — Fleshman-Hillard Inc. www.ogilvi.com, www.ogilvi.net — Ogilvi & Mother www.comcon-2.ru — Êîìêîí, èññëåäîâàíèÿ ðûíêà www.acnielsen.com — AC Nielsen, ìàðêåòèíãîâûå èññëåäîâàíèÿ www.acnielsen.ru — AC Nielsen Russia www.gallopmedia.ru — èññëåäîâàíèÿ, Gallopmedia www.lexis-nexis.com — Lexis-Nexis, îíëàéíîâûå áàçû äàííûõ, ñòàòüè, îò÷åòû èññëåäîâàòåëüñêèõ ôèðì

4. Ñàéòû î ìàðêåòèíãå, ðåêëàìå è ïàáëèê ðèëåéøíç

www.4p.ru — ñàéò î ìàðêåòèíãå www.internet.com — Internet Marketing www.marketingterms.com — ñëîâàðü èíòåðíåò-ìàðêåòèíãà www.netlingo.com — ñëîâàðü èíòåðíåò-òåðìèíîâ www.i-advertising.com — Internet Advertising, discussion list www.marketingprofs.com — ìàðêåòèíã www.emarketer.com — eMarketer www.emailmarketingnews.com — E-mail Marketing www.interactivemarketing.org — èíòåðàêòèâíûé ìàðêåòèíã //ecommerce.internet.com — e-commerce www.prandmarketing.com — PR and Marketing www.marketingissues.com/public.htm - Marketing Issues

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