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[229] Kotler and Lee, Corporate Social Responsibility , pp. 263–276. [230] Проект был осуществлен на средства Research for International Tobacco Control (RITC), организации, секретариат которой находится в International Development Research Centre (IDRC), Оттава, Канада. [231] Philip Kotler and Gary Armstrong, Principles of Marketing , 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 138. [232] Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (San Francisco: Jossey-Bass, 1995), p. 98. [233] http://factfinder.census.gov/home/saff/main.html?_lang=en (accessed March 26, 2005). [234] Andreasen, Marketing Social Change , p. 98. [235] Philip Kotler and Kevin L. Keller, Marketing Management , 12th ed. (Upper Saddle River: Prentice Hall, 2005), p. 104. [236] Там же, p. 106. [237] Там же, p. 111. [238] Kotler and Armstrong, Principles of Marketing , p. 152. [239] Там же, p. 153. [240] Andreasen, Marketing Social Change , p. 105. [241] Alan Andreasen, Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need , 2nd ed. (San-Francisco: Jossey-Bass, 2002). [242] Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations , 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), pp. 500–502. [243] U. K. Government News Network, «New Campaigns to Reduce Gum Litter», http://www.gnn.gov.uk/environment/detail.asp?ReleaseID=189651&NewsAreaID=2&NavigatedFromDepartment=True (accessed March 13, 2006). [244] U. K. Department of Enviroment Food and Rural Affairs, «Local enviromental quality: Chewing gum pilot campaigns», http://www.defra.gov.uk/enviroment/localenv/gum/pilot.htm. [245] Министерство труда США, http://www.bls.gov/nls#overview (accessed March 20, 2006). [246] Joseph Perello, NYC Marketing, «The Forth New York», из выступления в марте 2004 г. на втором ежегодном заседании «круглого стола» по вопросам маркетинга, проводимого журналом «Economist», http://www.nyc.gov/html/nycmktg/html/cmo_bio/economist.shtml. [247] Там же. [248] Там же. [249] Там же. [250] Joseph Perello, «The Power of Being Unreasonable», CMO Magazine , September 2005, New York City, http://www.cmomagazine.com/read/090105/joseph_perello.html. — 237 —
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