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[204] Doug McKenzie-Mohr, Quick Reference: Community-Based Social Marketing, www.cbsm.com.

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[206] Alan Andreasen, Marketing in the 21th Century (Thousand Oaks, CA: Sage, 2006), p. 11.

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[208] Causes & Effects, The Newsletter of Corporate Alliances with Charitable Causes, 19)8), August 2005, p. 1.

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