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ОБ АВТОРЕ.....................................223 Содержание CONTENTS PREFACE ........................................7 Placebo and psychology of therapy in scientific literature........................8 Unity of pharmaco- and psychotherapy...............11 Historic roots of religious beliefs, prejudices and fantasies about the action of remedies and treatments ... 15 PSYCHOLOGICAL COMPONENTS OF PHARMACOTHERAPY ... 23 VERBAL FACTORS................................ 23 Reputation of a medication ...................... 23 Name of a medication .......................... 23 Text of the leafsheet........................... 27 NONVERBAL FACTORS ....................................30 Color and mind .............................. 30 Some shades of psychology of color ................. 35 Taste of the pill .............................. 40 Size of the pill ............................... 40 Psychology of the low price of medications............ 42 PLACEBO .......................................45 DEFINITION OF PLACEBO ...........................46 HISTORY OF PLACEBO .............................48 FORMS OF PLACEBO...............................49 ETHICS OF USE OF PLACEBO.........................52 DOUBLE BLIND METHOD............................58 Double blind method in testing efficacy of new medicines . . 61 PLACEBO EFFECT ................................ 65 FORMS OF PLACEBO EFFECT ......................... 65 POSITIVE PLACEBO EFFECT.............................. 69 Positive placebo effect as a diagnostic method ...................... 71 Positive placebo effect in prediction of efficacy of a new drug..................... 71 NEGATIVE PLACEBO EFFECT......................... 72 RATE OF PLACEBO EFFECT .......................... 74 CONCERNING THE METHODS OF STUDYING OF PLACEBO EFFECT . . 79 Role of information in placebo effect................ 79 Pharmacodynamics of placebo..................... 80 Latency of placebo effect........................ 80 How long placebo effect can last? .................. 81 Is placebo effect constant in the same person?.......... 83 — 4 —
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