Как повысить отклик от рекламы. 95 работающих приемов

Страница: 1 ... 101102103104105106107108109

Hahn, F. E. (1993). Do-It-Yourself Advertising. New York: John Wiley & Sons.

Hicks, T. G. (1992). Mail Order Success Secrets. Rocklin, CA: Prima Publishing.

Hoelsher, R. von (1988). How You Can Make a Fortune Selling Information by Mail. San Diego: Profit Ideas.

Hopkins, C. C. (1995). My Life on Advertising & Scientific Advertising. Lincolnwood, IL: NTC Business Books.

Howard, L. (1988). $50 000 a Year from Mail Order Ads. Forth Worth, TX: Premier Publishers.

Howard, L. (1994). Mail Order Success Secrets. Clearwater, FL: Selective Books Inc.

Kalian, R. (1998). Mail Order Success Secrets. White Plains, NY: Roblin Press.

Kennedy, D. S. (2000). The Ultimate Marketing Plan. Holbrook, MA: Adams Media Corp.

Kennedy, D. S. (1990). The Ultimate Sales Letter. Holbrook, MA: Bob Adams Inc.

Kleppner, O., Thomas, R.. and Verrill, G. (1983). Otto Kleppner's Advertising Procedure, 8th Ed. Englewood Cliffs, NJ: Prentice-Hall Inc.

Lant, J., Ph. D. (1989). Cash Copy. Cambridge: JLA Publications.

Levinson, J. C. (1994). Guerilla Advertising. Boston: Houghton Mifflin Co.

Lewis, G. H,J1984). Direct Mail Copy that Sells. Anglewood Cliff, NJ: Prentice Hall Inc.

Lewis, G. H. (2003). On the Art of Writing Copy, 3rd Ed. Racom Communications.

Lewis, G. H. (1999). Sales Letters that Sizzle, 2nd Ed. Chicago, IL: NTC Business Books.

Margolis, C. (1987). How to Write Copy that Sells. Cleveland, OH: Speedibooks.

Nicholas, T. (1995). Magic Words that Bring You Riches. New York: Macmillan.

Ogilvy, D. (1987). Confessions of an Advertising Man. New York: Macmillan.

Ogilvy, D. (1985). Ogilvy on Advertising. New York: Vintage.

Benin, C. (2002). So You Want to Be a Writer. Auburn, CA: eBookstand Books.

Powers, M. (1998). How to Get Rich in Mail Order. Hollywood, CA: Wilshire Book Company.

Provost, G. (1985). 100 Ways to Improve Your Writing. New York: New American Library.

Rohrer, N. B. (1992). Discover Your Possibilities in Writing. Hume Lake, CA: Christian Writers Guild.

Roman, K., and Maas, J. (1992). How to Advertise, 2nd Ed. New York: St. Martin's Griffin.

Reecher, D. A., and Buchanan, J. (1966). Maxwell Sackheim's Billion Dollar Marketing Concepts and Applications. Vancouver, WA: TOWERS Club USA Press.

Safire, W, and Sifir, L. (1992). Good Advice on Writing. New York: Simon & Schuster.

Sackheim, M. (1978). How to Advertise Yourself. New York: Macmillan.

Schwab, V. (1962). How to Write a Good Advertisement. Hollywood, CA: Wilshire.

Schwartz, E. M. (1984). Breakthrough Advertising. New York: Boardroom Books.

— 106 —
Страница: 1 ... 101102103104105106107108109